Home / SEO Services /

My Response – Google’s View On An SEO Company

Share this article

This week Maile Ohye, who has been part of the Google search team for 17 years released a video on what to look for when hiring an SEO company to rank your website.

Maile raises some really important points and some which I do not agree with. I will outline those for you below the video.
Some things I really agree with are:

SEO can't make or save a bad business, as I have always said there is no amount of good SEO or marketing that can overcome a crappy product or service.

Which is why at Rapid SEO Expert we make sure that any business we deal with is not a fly by night or get rich quick type of venture.

Completing an SEO Audit before starting a campaign is essential. After all how can you map out the path to where you want to be if you have no idea where it is you are currently at?

Good SEO takes time, it is a long term investment, if you are a business that is really struggling for money and desperate for fast results than an SEO campaign is really not the right choice for you.
Some things I disagree with are:

Depending on the service that you are paying for an SEO will not always recommend changes to website and advice on how to convert visitors to sales. That comes under the banner of either full service SEO or our business coaching program.

It is unrealistic to pay for a basic SEO ranking package and expect the company to be providing hours of individual and tailored advice on website changes and sales conversions.

I believe that a good SEO can and should be able to provide that when required, however it would be part of a more dedicated upper level package.

I would really like to hear your thoughts on what Maile has said below.
Related Posts

How To Identify The Sticking Points In Your Business

September 30, 2015
Shane Walker explains the only three parts to any business that matter, how to identify which of them are broken and how to fix it.
Why 95% Of Business Fail

Why 95% Of Businesses Fail

October 17, 2015
Shane Walker from Rapid SEO Expert explains the one common problem that is causing 95% of businesses in Australia and the US to struggle or go broke.
How To Optimise A Webpage

How To Optimise A Webpage

October 24, 2015
Shane Walker from Rapid SEO Expert teaches How To Optimise A Webpage and explains how it is the foundation for good search engine rankings.

How To Achieve More By Doing Less

November 4, 2015
In this video Shane Walker explains how a simple piece of free software has increased his productivity 10 fold and allowed him to achieve more by working less.

How to Double Your Website Sales

November 11, 2015
In this video we cover some simple, easy to implement changes to your website that can drastically increase the amount of sales you make.
What Happens After SEO

What Happens After SEO

April 1, 2016
SEO is a great asset to any business and can provide you with a steady flow of leads but not everybody knows how to make the most of what you have. Watch this video as Shane goes through how you can turn these leads into greater profit.
Have Our Team Audit Your Website

Share this article

Comments are closed.