But not only that, numerous studies are now showing that single web pages with topical depth are now ranking in some cases for around 100 search phrases and the reason for this is that Google are now more interested in the topic of your article as opposed to the keyword and can now match it to more user queries.
Not only that we are finding that because Google understands the topic a lot more, and better match it to the correct user query, the visitors that are coming to our website are far more targeted and are converting to leads and sales a lot more than before. More quality content also equals more rankings without any extra backlinks.
The reason for this is that most websites already have some authority’ this is especially true if you have already built some links. Now you can maximise the value of those links by adding quality content to your website on a regular basis.