So, if you don't optimise your video correctly and you embed it back on your page, it's not going to give you any benefit from that video simply because the search engines don't know what it's about. They've got no idea. All they know is that there's a video on your site, which will not help your website at all. Also, if you haven't optimised correctly, the website is not going to rank in the search engines for the same reason, because the search engines, YouTube and the search engine itself don't know what the video is about.
YouTube is the second biggest search engine aside from Google, and lots of people go to YouTube everyday doing searches so it’s important to get these videos ranked and get our message out there. There's two places to rank a YouTube video. We can rank it on YouTube, and we can rank it in the Google organic search results. Now, a few years ago when Google was first bought YouTube, it put a lot of YouTube videos on the first page of the organic rankings for the majority of keywords that are out there.
That's changed a lot now. Google generally doesn't put YouTube videos on the first page of the Google organic results with the following exceptions: They like putting videos up there if they’re reviews, things like software reviews and things like that or product reviews. They like tutorials, if you have a tutorial video, some sort of a ‘How To’ video.
They like putting those up on first page of Google organic rankings. Funny videos, the world's obsession with funny cat videos on YouTube, tend to get put on the first pages of organic results. And anything sports, fitness and fashion related quite often get on the first page of the Google organic results. Other topics very, very rarely. If you’ve got a sales video on plumbing or SEO packages or something like that, it's a lot harder to get it on the first page of the Google results.