We'll go in depth into content marketing, starting at the ground and working up. I'll explain what content marketing is, why you should be doing it and if you're not I really recommend that you should.
As well as how it will help you again rank in the search engines and get more visitors to your website. We'll have a look at Google, we'll talk about what Google does, why they do it. We'll talk about search engine spiders. We'll talk about crawlability of a website. All the things that are related to Google and the other search engines.
Because at the end of the day if you're not understanding what it is that Google does, and why why it does it then you're going to have a lot harder time ranking a website in the search engines. Because you're not going to be giving Google what it is that they want to see.