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EP 08 – The Top 4 Small Business Mistakes

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This post is very important for a number of reasons.

The Telstra small business intelligence report is out and it highlights some key mistakes that are being made by small business.

And some of the facts even shocked me!

Today I will go through the mistakes and tell you how you can take advantage of this to grow your own business.

So let’s get into it.

Key Points

[00:36] Something different

[00:52] Once a Spook, always a Spook

[02:05] Are you missing 62% of customers?

[02:48] Don’t be in the wrong 50%

[03:58] What customers really think about ranking a website

[04:39] The difference between SEO and search marketing

[05:04] The weekly habit of Australian shoppers

[05:32] What does this all mean to you?

Podcast Transcription

Welcome to episode 8 of the Marketing Mayhem Show, proudly brought to you by Rapid SEO Expert I’m your host, Shane Walker, and today we’re going to do something a little different.

What I’m going to do is talk about a very important study that impacts small business and local SEO. And go through what it means to you.

I will highlight some significant opportunities for those that want to take advantage.

Once A Spook Always A Spook

Now, for those of you that are not aware, in my former life, I was an intelligence operative and there’s the old saying once a spook, always a spook. And I geek out over data, analytics and new trends.

Because the best way to predict the future is to study the past. And as a business owner you need to be prepared for what is coming.

One of the best ways to do that is to look at patterns and trends and have contingencies in place for what is coming.

Even I Was Shocked!

Now, I’d like to think that I’ve got my finger on the pulse when it comes to SEO and marketing for a business online. But there was a few things in this report that even shocked me. And the study is the Telstra 2018 small business report.

Common Business Mistakes

So for those of you that are listening from overseas, Telstra is one of our big 2 telcos. They used to be the government, the postmaster general’s department, and they split it up into a separate business which was Telecom.

Telecom got changed into Telstra and the government eventually sold 51 percent of that business. So it’s now a publicly traded company.

Now Telstra is one of the two big Telcos, but they control, or they have a lot of small to medium business as their clients.

Now, as part of this report, Telstra surveyed small to medium business owners as well as consumers of various ages.

Customers Expect You To Have A Website

And the first point I’m going to go through is that a customer expects a business to have a website. 62% of the people that were surveyed said that they will not use a business that does not have a website.

new business mistakes

And what that means is if your business does not have a website, and if we were to take the averages. For every 100 potential customers you could get, you’ve already lost 62 of those.

But I assume if you are listening to this, you already have a website or you have plans in place to get a website.

50% Of Australian Businesses Have No Website!

So the second point that really stood out to me, and this is where I started to get a bit shocked, is that one in two businesses in Australia did not have a website. And this point goes hand in hand with the first point we just went through.

That 52% of businesses don’t have a website, which to me is just crazy. So 1 in 2 businesses in Australia are missing out on 62% of their potential customers. And it gets worse depending on the size of your business.

For solopreneurs or single person businesses, only 36% of those have a website. So you can see here there if you are a solopreneur or a one person business, there is a massive opportunity to get ahead and get the leg up on your competition.

Businesses with 2 to 4 employees, only 51% of those businesses have a website. And when you look at businesses that have 5 to 19 employees, only 74% of those businesses have a website.

Which really shocks me because the business is big enough to employ up to 19 people.

But 25% of them aren’t running a website and what these two points really mean to you is that your customer is looking online. Your competition is low, and if you have a website and you get it ranked for your local terms.

You Can Take Advantage Of This

You can blow the competition away and you can get the 61% of customers that they’re currently missing out on.

Now, the third point that really stood out to me with this report is the importance of ranking for search terms. 83% of the customers that were surveyed said that showing up in the search results is extremely important for them to buy.


Mistakes Businesses Make

And that 47% of people under 40 use the search to find a business daily. So if your target market is under 40 years of age, you’d be crazy not to have a website and have it ranking for your local area search terms.

But when I read on, I found that only 26% of the businesses that have a website use any form of SEO. And only 9% use any form of search marketing.

And for those that aren’t sure the difference between SEO and search marketing is SEO, is to get you found online and search marketing is to have systems and procedures in place to take those visitors and move them through the stages of your sales funnel.

So again, if you were to put in place a dedicated Local SEO campaign and combine it with search marketing, you would leave most of your competition in the dust.

48% Of Australians Shop Online Once A Week

And the fourth point that jumped out at me is that 48% of Australian customers shop online at least once per week, but only 57% of shopping carts are mobile friendly.

So the key takeaway from that is not only do you need to have your shopping cart mobile friendly.


Small Business Mistakes To Avoid

But your customers are searching on mobile, which means that they’re out and about. And to reach them, you need to be ranking in things like Google my business and your local area terms.

So What Does All This Mean To You?

What it means is that your customer expects you to have a website, not only that, they expect you to be found in the search engine results, both for your local area terms and for the Google my business listings.

So How Can You Take Advantage?

The best way to do that is go to rapidseoexpert.com/packages/local and check out our Local SEO Service. What we will do with that, we will create you a custom plan that is tailored to your business.

Where you can rank in the local area search results as well as the Google my business listings. And this means that you won’t miss out on the 83% of people that are currently looking online and won’t buy from you if you don’t rank.


Get Local Area Customers

And you will be miles ahead of your competition because 50% of businesses don’t even have a website and 74% of those businesses don’t plan to use SEO.

So that’s the main points that really jumped out at me about the survey and that’s why I wanted to share them with you and to let them sit with you and have a think about it.

You Could Be Missing Out

Because if you are not utilising your website correctly, ranking for your local area terms and ranking in your google my business. Then you are missing out on a fair proportion of your potential customers.

Your Action Points

So your action points for today are to go to https://rapidseoexpert.com/packages/local/and get started with our Local SEO service.

Get Your Questions Answered

Now, if you would like to have your questions answered on a future podcast, you need to download the free Anchor podcast app, which is available on the android store and available in the IOS apple store.

Look up the Marketing Mayhem Show. Once you’ve got the app, click leave a voice message and we will add your message into a future show and answer your question.

And if you haven’t already, go to our website rapidseoexpert.com and subscribe where you will get case studies and trainings that are not available anywhere else.

Until next time, I’m Shane Walker and we’ll talk soon.

Further Listening

Shane Walker Bust
Shane Walker

Shane is a former intelligence operative turned SEO and marketing expert. 

After spending years working long stressful hours in war zones Shane realised that the systems and processes used in the intelligence world can be used to grow a business online. 

For the last 11 years Shane has been a Director at Rapid SEO Expert and is a leading figure in the Australian online business community.

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