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SEO Specialist

Does Your Business Need An SEO Expert?

An SEO Expert is someone who does a lot more than just getting your website found in the search engine rankings. Hiring the right search engine optimisation company for your business can be the difference between success and failure. A competent SEO should able to complement your team and assist you in the following areas:
  • Review and advice on the correct web page setup
  • Online lead generation and sales conversion
  • Advice on marketing and sales copy
  • Management of online business goals and objectives
  • Advice on business automation and productivity systems
What Is SEO

SEO stands for Search Engine Optimisation. A person who conducts search engine optimisation enhances a website so that can reach a top ranking in Google or any of the other search engine results organic listings.

When you look at a search results page there are two types of listings on it. There is paid advertising, where essentially you bid a certain amount to have your listing placed there and each time someone clicks on that listing you will be charged a fee for that click.

Then there is the organic listings, this comprises the majority of the search results page and is the primary focus of an SEO Specialist.

Unlike paid advertising which is open to the highest bidder the positions in the organic listings are awarded to the websites that the search engines believe is the most appropriate website for that particular search phrase.

Google's Algorithm
In order to determine what website is the most appropriate result for a particular search result, Google and the other search engines apply a mathematical algorithm that is based on both On Page (things pertaining to your website) and Off Page (things that pertain to other websites) factors.

Although Google and the other search engines keep their algorithms secret, our experience in years of SEO has resulted in Rapid SEO Expert having a thorough understanding of the most important factors needed to rank your website.
On Page SEO Factors

On Page SEO is all of the components that comprise your own website. The involve such things as your content management system (we use and highly recommend Wordpress), the structure of your website, how fast your website loads, as well as the content of your website and whether it is relevant to the term that you wish to rank for.

You can find out more about all of these topics in our SEO Blog.

Off page SEO Factors

Off Page SEO factors are elements that are not in your direct control but influence your website in either a direct or non direct manner. One factor is the amount of websites that are linking back to you and how relevant and authoritative they are to your industry or niche.

Generally speaking Google looks at a link from another website as a vote of confidence and authoritative and powerful links help raise your website in Google's eyes. Much the same as if a famous and influential person gave you a letter of introduction or a reference.

Another off page factor is the level of competition for the search phrase you wish to rank for. Getting to the top of the Google search results can be likened to a boxing match. If you are only going out and doing a little bit of training every now and again and your competitor is training hard and fast everyday, there is no way that you are going to be able to beat them. The same rule applies with SEO, if your competition is spending far more money and time developing their online strategy then you will not be able to outrank them.

How Rapid SEO Expert Conducts Its SEO

All of our SEO work is conducted in accordance with the Google Webmaster Guidelines. We don’t take any shortcuts or gamble with the future of your business. We are all about building a long-term sustainable business for you.

Google's mission is to match the most authoritative and relevant website with the users query and all of our work is centred around making you an Industry Authority and subject matter expert.

We achieve this by applying our Authority Triangle System where we first make you an authority on a subject for your industry, then an authority across all the subjects in your industry. We then follow that up by getting other authorities to recognise you and boost your standing in your industry.

Full Service SEO

Our Flagship Product

Our Full Service SEO Packages is a completely hands off ranking solution that is tailor made specifically for your business. You just have to supply us with the search terms that you wish to rank for and we will go away and do all the work for you, faster and easier than you could do on your own. This service is designed to get new customers to your business, in less time without the headache of constantly having to keep up with the technical aspects and constant changes to the Google search engine algorithm. If you would like to have your website ranked at the top of the search engine results but just don’t have the time to “do it yourself” than this service is for you.

Click Here To Find Out More

Search Engine Ranking Packages

For those that already have a great sales, marketing and conversion system and just want that nudge up the search engine rankings. Our team can implement one of our Search Engine Ranking Packages specifically for you to get you targeted leads from the search engines. This service is designed to allow you to rank your website in less time for less money than ever before.

Click Here To Find Out More

Local SEO Services

Our Local SEO Services are an “all in one” local ranking machine that is designed to get you found on the top of the Google local and the Google My Business listings. This service is ideal for anyone who:
  • Has a local business or local clients
  • Has a bricks and mortar or a service based business
  • Wants an easy way to rank for local search terms or in the “Google Map Pack”
  • Has struggled to get good local rankings in the past
Website SEO Audit

There is absolutely no point spending any time or money trying to rank a website in the search engine results until you are sure that your website is “ready to rank” Our SEO Website Audit will give you 9 pages of actionable information that will set out the exact steps that you need to have the optimal on page SEO that is required to greatly increase your chances of search engine success.

Click Here To Find Out More

RECENT TRAINING
https not secure chrome

Google Sends July 2018 Warning To Webmasters

February 22, 2018
Is your website https secure? Websites that are not https compliant may see a loss of up to 70% of there website traffic when Google changes the way it reports insecure website from July 2018. Learn what you need to do to have your website ready.
The Beginners Guide To SEO

The Beginners Guide To On Page Optimisation

February 13, 2018
The Beginners Guide To On Page Optimisation - This guide as part as part of our SEO Fundamentals series goest through on page SEO for the novice or beginner so that you can have a thorough understanding of what is required to optimise your website for the search results.
SEO Basic Guide

SEO for Beginners – New Training Series

February 8, 2018
SEO For Beginners - This free training series from Rapid SEO Expert will teach you all of the basic fundamentals needed to navigate your way through the technical jargon and "Geek Speak".
How To Improve Your Bounce Rate

How To (Simply) Lower Your Bounce Rate

January 31, 2018
Keeping visitors on your site longer not only helps you in the search engine rankings but allows your customers to see more of your message and buy from you. This training will show you how to lower your bounce rate to get higher rankings and make more sales.
On Page Optimisation

On Page Optimisation For The New SEO (Updated For Google Hummingbird)

January 22, 2018
On Page Optimisation For The New SEO (Updated For Google Hummingbird) If you are still optimising you pages the same old way, not only are you going to find it harder to rank but you you just may be running the risk of a Google Penalty!
Rank For Multiple Terms

How To Rank For Multiple Terms (The New SEO)

January 16, 2018
The days of ranking webpages for long tail keywords are over! This video backed by case studies shows How To Rank For Multiple Terms and take advantage of the new rules of SEO to get a flood of targeted visitors to your website.
About Rapid SEO Expert
Our mission is to get your business found online, create you new sales and use advanced automation to keep them coming back for more.

Based in Brisbane Australia we help businesses all over the world achieve this by utilising our advanced knowledge of Search Engine Optimisation and Dynamic Response Marketing.
SEO Expert Brisbane
How Much Will It Cost To Rank Your Website?
Take our interactive quiz to generate your quote now