Now you don't just have to rank for the Snack Pack. You can rank your website for local area terms with what's called GEO modifiers because when people do a search for businesses local to them, they will add what's called a GEO modifier into their search term.
For instance, they might be searching for a plumber so they'll write plumber Brisbane or plumber Brisbane, Queensland 4000 into the search engine. When you're optimising your page if you want to rank for those local area terms and it may just be a suburb near you, not just the main city but what you should put in, make sure your page title says plumber Brisbane, Queensland 4000, so that you're including the keyword that you want to rank for, the location, the post code and the state.
Then you'll be able to rank for all the long titles as well because you'll be able to rank for plumber in Brisbane, you'll be able to rank if someone searches for plumber Brisbane, Queensland and you'll also be able to rank if someone searches for a plumber Brisbane, Queensland and puts in the post code.
Also, the more GEO modifiers that you have in your local area title tags, also means that Google will get more of an understanding that this page is relevant to that particular area.