On Page SEO Optimisation – 3 Steps To Success
- Level of competition, generally speaking the higher the level of competition the more money it is going to cost you to be able to rank for that particular search phrase.
- Search volume, There is no point in ranking for a search phrase that nobody is typing into the search engines, after all if people are not looking for that then they are just not going to find you.
- Is your search term Broad or Narrow, You also need to make sure that the search phrase that you choose will bring you targeted leads that you can convert into sales. For instance if you sold a product that was only applicable to a particular type of mountain bike then you would not target the term cycling supplies as the people that are searching for this term would be looking for many different items and the percentage of those people that would be looking for your particular product would be fairly low.